Banner Wholesale

Banner Wholesale Grocers

Banner Wholesale Grocers, family-owned and operated since 1926, has established itself as a trusted supplier for independent grocers across the Midwest, including cities such as Chicago, Indianapolis, Columbus, and Cincinnati. With a vast selection of over 6,000 American and Hispanic products, the company is dedicated to providing unbeatable prices and unmatched quality.

The knowledgeable and bilingual team at Banner is committed to delivering personalized service, whether customers shop online, in-store, or utilize flexible shipping options. With deep-rooted family values and a focus on convenience and quality, Banner Wholesale Grocers aims to build lasting relationships with its community of satisfied customers.

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Banner Wholesale Grocers

Next generation thinking
Family owned and operated since 1926, Banner Wholesale Grocers continues to shine as a third and fourth generation organization, committed to delivering excellent products, value and service to its customers

“By the time my father took over the business, it was competing with the large supermarkets and other players, and this saw him pivot more into the distribution of products like tobacco and candy. This was the path we followed until around 1990, when tobacco was becoming increasingly expensive and a tremendous liability to the company. This coincided with Chicago gaining a growing Hispanic community, and so the business began transitioning slowly into stocking more Hispanic goods.”

The family’s work ethic – which has transcended through its four generations – has clearly played a massive part in Banner Wholesale’s success. It is typified also in Richard’s continued passion for the job. “We have always appreciated the value of

interacting with and listening to our customers, as it gives us the best idea possible of what it is they want from us,” Richard adds. “That is why we are always on the shop floor. I am 70 years old, and even after 52 years in the business, I still spend three or four hours a day there on the floor speaking with our customers, because it is of such importance to us.

“By speaking to our customers, we are able to gain a better understanding of the kinds of products they want, and we have followed what we have learned from them over the years by establishing distribution networks on the Texas and California borders, which we continue to use today. This has also assisted us in bringing in Central American products when that market segment started to gain traction, so all told we have had some great success from our actions in recent years.”

“Our second shift of the day is dedicated to preparing orders – whether these are made by phone or through our online ordering system – and filling our trucks so as to call on our customers the next day. Finally, our third shift is tasked with coming in, replenishing our shelves and making the building presentable for the start of the next day’s trading. So, as you can see, it is very much a 24-hour operation, but one that our fantastic employees ensure runs smoothly every day.”

“In spite of that, this company remains very much a part of me. I absolutely love the work that I do – it feels like more of a hobby than work in truth – and it continues to give me huge satisfaction to know that, 95 years on, we still have a strong, healthy business that provides livelihoods for 100-plus people, and hopefully many, many more in the years to come!”

16 February 2021 14 November 2022 Admin 8 min read
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