Land Brokerage Auctions
For over 50 years, Peoples Company has been dedicated to helping clients buy and sell land with industry-leading service. Our experienced land professionals specialize in traditional listing services, public auctions, and online auctions nationwide. Peoples Company listens to client needs and leverages its full-service land transaction platform to deliver the highest caliber services to achieve client objectives with exceptional service, superior marketing, and extensive industry knowledge.
Collaboration among our team is a crucial component to our success in the land business. Peoples Company team members are encouraged to share leads, ideas, market knowledge, and strategies with one another. This level of collaboration has allowed Peoples Company to create an environment where team members trust each other, respect boundaries, share and cooperate on leads, and consistently deliver results at a high level.
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Trusted Professionals
Peoples Company is comprised of highly skilled professionals across the nation who contribute many unique skills and significant expertise. Peoples Company believes in a “boots on the ground” approach enlisting the help of local Peoples Company team members to advertise properties in their area and assist with any necessary showings.
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Meet The Team
Meet our team of dedicated Land Brokerage professionals.
Please complete the form below for a consultation. Our team will prepare a proposal that includes sale method and pricing recommendations to help you achieve your objectives.
Core Advantages
Innovative Website
Industry-leading website featuring Farmland Insights, FarmWorth, enhanced search capabilities, and personalized user experiences.
Custom Marketing
Designing custom marketing materials for every land listing and auction through our in-house, award-winning graphic design team giving each property a distinct identity.
Continuous Communication
Continually communicating with our clients through regular interaction and updates as well as supplying them with quarterly Listing Activity Reports.
Multiple Listing Service
Promoting all land listings and auctions on websites across all segments of the real estate industry including REALTORS® Land Institute, Lands of America, Land and Farm, and more.
Direct Mail Campaigns
Delivering direct mail campaigns including our newsletter and email blast featuring blog articles, new listings, and upcoming auctions.
Mobile Bidding Auction App
Creating opportunities for buyers anywhere in the world with our versatile mobile auction app and online bidding, eliminating the need to be physically present at the auction.
Social Media
Utilizing our extensive social media platforms, targeted ad campaigns, and company blog to maximize exposure of listings and auctions.
Closing Services
Working directly with client’s attorneys, lenders and other trusted advisors throughout the entire closing process.
Certified Auctioneers
Leveraging our award-winning auction team with auctioneers holding the highly-regarded Certified Auctioneers Institute designation.
Sale Methods
A core advantage of choosing Peoples Company is our ability to identify and utilize the most appropriate sale method. Our team determines the sale method based on the characteristics of the property as well as seller’s goals.

Maximizing Sales Prices With Auctions
A farmland auction, when executed professionally, can be the ultimate solution and value creator for landowners when they decide to sell. A lot goes into a farmland auction compared to a traditional listing and getting the details right is absolutely critical to the success of the sale.
FarmWorth
Peoples Company has been investing in best-in-class technology for the past twenty years, which is exhibited in our industry-leading website and in-house mapping software, FarmWorth. FarmWorth is a centralized software database of all the major data resources across the country that our team members leverage to analyze, manage, and market farmland. FarmWorth also powers our farmland insights data providing robust metrics on land values, returns, and rental rates.
Brokerage Licensure Map
With licenses in over 35 states, Peoples Company’s comprehensive licensing strategy has positioned the company to execute transactions across the nation with local expertise and our sophisticated platform. Click on the map to view a list of licensed agents for that state.
Peoples Auction Company

Peoples Auction Company was formed in 1962 to provide auction services for the farm and business community. We specialize in heavy trucks, automobiles, farm construction equipment, recreational vehicles, machine shop equipment, tools, business equipment and furniture. For the past 50 years we have conducted auctions for municipalities, U.S. Bankruptcy Courts, lending institutions, U.S. Small Business Administration, complete business liquidations, real estate, estate liquidations, dealers and individuals.
Trained in the live auction method of selling, we realized that selling assets online to the ultimate consumer was the best way to grow our company for the future. With our innovative processes, we pride ourselves in being able to sell just about anything. We strive to stay on the cutting edge of the online auction industry. What can we help you sell? Or buy?
Service areas
Based out of Chesapeake, VA
Services Offered
- Online Auctions
- Appraisal Services
- Real Estate Sales
- Off-site Sales
- Live Auctions
- Clean-out Services
- Downsizing Auctions
- Business Liquidations
Memberships Associations
- National Auctioneers Association
- AMM
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